Aussie buyers now have another choice, the EverBook. I just bumped into this Aussie website that's selling the EverBook for A$499 with free Express Post shipping within Australia. Interestingly, it looks like a clone of the Cybook so my take is that it's a re-branded CyBook. Specs are identical and only the logo stamped on the front of the device is different. Anyhow, it's a lot cheaper than the CyBook being sold at Dymocks for A$599. A hundred bucks is a big difference. I wonder how many Cybooks Dymocks can sell once people see an identical product for a lot cheaper.
In any case, it's great to have variety. This is a developing market that needs competition to drive prices down, which in turn ups penetration rates.
On the subject of re-branding, EverBook isn't the first one to do it. In fact, the BeBook is a Dutch re-brand of the Chinese Jinke Hanlin V3 eBook reader. And then, there's the LBook, another re-branded Hanlin, which is distributed in Ukraine, Russia, Estonia and Kazakhstan. There's another re-branded Hanlin I saw last week, I don't recall the name but I believe it's being distributed for the Spanish market. The BeBook seems to be the most visible of the Hanlin re-brands; perhaps because they're targeting it internationally. And they've got a good ongoing discount strategy; anyone who buys a BeBook online gets a 25 euro discount by entering this email bundera@gmail as a coupon code at checkout.
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